Programmatic marketing AGENCY IN DUBAI
GAIN traction, reach and leads for your business with the best programmatic marketing strategies and campaigns.
USING DIGITAL MEDIA TO TARGET THE RIGHT CLIENTS THROUGH DIGITAL CHANNELSProgrammatic advertising focuses on where users enjoy online content. Today, users are spending more and more time online, not only on their computers but on mobiles too. Choosing the right advertising agency in dubai discussing digital media requirements, placements and audiences for your target market campaign, allows Miel Media to leverage different programmatic platforms to provide our clients with there campaign goals. Using Miel Media’s analytics dashboard, our clients have 24/7 access to live campaigns, providing visibility on media spend, creatives, lead generation, reach and much more.
WHY IS PROGRAMMATIC SO IMPORTANT FOR DIGITAL MARKETERS?
For a while now, digital marketers have been able to leverage programmatic advertising and the technology has allowed for real-time bidding on media campaigns. In fact, Think With Google states: “Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns”.
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4 REASONS WHY YOUR BUSINESS MUST USE PROGRAMMATIC ADVERTISING
Scalability is at the centre of programmatic advertising for any advertising agency in Dubai. Digital marketers and advertisers are able to leverage programmatic to reach a vast number of people across devices and countries, with the flexibility of learning in real-time the of the successes of live campaigns. The ability to learn from this data provides the opportunity to send the same message at scale, increasing the likelihood of greater engagement.
With direct ad buys, it’s harder to achieve adjustments once your ad purchase has been made. Programmatic allows advertisers to make real-time changes to campaigns to the media, allowing updates based on data, including impressions and analytics. The opportunity for digital marketers is to understand these insights and achieve much more with successful ads, increasing the chances to achieve a better ROI.
Programmatic advertising allows precise targeting of multiple locations at any time. The ability to keep media spend low with the desired targeting makes programmatic a cost-effective option for gaining traction for your media. Reaching your intended audiences whether based on demographics, interests, job occupation or even in-market audience data, gives digital marketers the precise targeting required for successful campaigns. Combining this with data analytics analysis, targeting provides marketers with a wealth of information to drill down on what actually happened, providing great insights for future campaigns.
Even with small budgets, programmatic advertising can be cost-efficient, allowing advertisers to make back four to five times what they’ve spent in some cases. For any advertiser, this is one of the biggest advantages that programmatic advertising provides—large returns on a small investment. Thanks to programmatic advertising, marketers have the potential and opportunity to gain more from less—more returns from a far lesser expense.